We shall revisit it as often as necessary, adding to it or subtracting from it when and where doing so is reasonably informed by a higher insight.
We believe that purpose is life itself and is the offspring of creativity. There is no such reasonable thing as just earning a living — that’s the modern definition of neurosis.
We believe that everything in life starts and ends with the human mind. Any progress ever made; any battle ever won was at first a milestone in the mind.
We believe there is nothing as effective in shaping the mind as our individual or collective storytelling. When we sleep-walking into getting our stories wrong, we are screwed.
We believe that the ability to think independently is a top asset of any human being. Dogmas, ideologies, and taboos feast upon our fears. They are hurdles in the way of progress.
We believe in impractical dreamers. They are the architects of progress. Now and again, they push the boundaries of the impossible, lurching humanity forward.
We believe that service to mankind is the definitive form of success. We achieve success when we present people with the gift of inspiration, of hope and of joy.
We believe that principles do matter, especially when they pit us against the crowd. In any event, we choose principle where principle comes into conflict with pecuniary interest.
We believe that empathy is the hallmark of the greatest minds. It preserves our adherence to the Golden Rule, ensuring we do to others what we would at least like done unto us.
We believe money is no root of all evil — evil people are. In the toolkit of anyone with a good soul, money is a very useful device. Money is just part of our wider human story.
We believe in perpetual evolution and embrace change as an integral part of the natural order of things. What doesn’t evolve ultimately becomes a dinosaur — extinct.
The Haikonic Brands
Haikonic is a media and tech start-up, with an initial portfolio of four mission-driven brands, including Haikonic Pictures, Naattiv®, Haikonic Books and Noova®.